Out-of-home specialist Posterscope USA, part of Aegis Media’s Posterscope Worldwide, announced Wednesday (July 23) it is expanding its operations in the U.S., opening a new office in Denver. To head up the new office, Posterscope has named Scott Blair managing director.
Blair comes to Posterscope from The Integer Group, where he directed the shop’s out-of-home media department.
Several clients have already signed with Posterscope’s Denver office including Colorado Lottery, Xcel Energy, Banner Healthcare, E-470, Wild Oats and Centura Health.
Posterscope’s Denver office will offer a full range of Posterscope’s out-of-home service, including planning, buying, research and production and the shop’s experiential marketing and digital offerings through its units The Brand Experience and Hyperspace.
“We truly believe that we have a unique leadership position in the industry. We are the only agency that has adopted a disciplined consumer-centric planning and buying approach. And we are at the forefront of the marketplace with the moves we made last year by adding new capabilities in digital out-of-home, event marketing, retail programming and brand experience creation,” said Todd Hansen, president of Posterscope USA.