Filling out its U.S. management team, Posterscope Wednesday (Oct. 6) named Jason Newport to the new position of svp, director of technology and convergence. In his new position, Newport will lead Posterscope’s Hyperspace division, which focused on digital out-of-home media.
Newport was most recently the founder, chief marketing officer and managing director of MobileBehavior, a mobile marketing consultancy within Omnicom Group.
“Jason’s entire career has been about breaking new ground and finding new ways to connect brands with consumers via highly interactive multiplatform storytelling stitched by technology. His experience and vision fits beautifully with our objectives and those of our agency partners and brand clients,” said James Davies, chief strategy officer for Posterscope USA and head of Hyperspace UK.
Newport is the latest U.S. hire for Posterscope, which has been strengthening its U.S. presence since it combined forces with MPG’s Chrysalis last December.