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Media piece down, creative piece to go.
The United States Postal Service, in a piecemeal do-over of its advertising review, has shifted its media responsibilities to UM, after 10 years at fellow Interpublic Group shop Campbell Ewald. The postal service's creative business has yet to be assigned.
Currently, Draftfcb is the interim lead creative shop, following the expiration of Campbell Ewald's contract at the end of September, a representative for the USPS said. Draftfcb, which already handled promotions and retail marketing, is now creating traditional advertising and direct marketing as well.
Contenders in the creative review could not be ascertained, but sources expect a decision in the next two months.
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