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Less than 13 months after forming from the merger of four WPP agencies, Possible Worldwide has added Zaaz to the fold, with the sibling agency’s cofounder and CEO Shane Atchison joining as Possible’s CEO. Atchison replaces Trevor Kaufman who will stay with Possible as chairman.
Zaaz, which had operated within WPP’s Wunderman network since being acquired in 2006, will be a standalone brand within Possible. The agency will serve as Possible’s performance marketing unit, specializing in search, analytics and optimization, said Atchison, who started in his new role last week.
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