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BENIGN
• Go dark as first response during initial military action.
• Rigorously assess current messaging for possible sensitive content.
• Resume communications as normal as soon as immediate conflict subsides.
INTERMEDIATE
• Go dark as first response during initial military action.
• Rigorously assess current messaging for possible sensitive content.
• Consider topical messaging as appropriate as communications resume.
WORST CASE
• Go dark and remain dark (with the possible exception of Internet messaging).
• Consider response marketing (provision of supplies, etc.) or alternative avenues in the event that regular communications channels are unavailable.
• Be ready to leverage industry or philanthropic relationships.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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