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WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review.
The assignment includes ongoing work on the site's strategy, design, user experience, consumer personalization tools and support documentation. Possible beat out Publicis Groupe's Razorfish and Interpublic Group's R/GA for the assignment, according to sources. R/GA was the incumbent.
"We're building Possible into an agency that will compete with the other global digital shops," said Possible CEO Shane Atchison.
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