Portraits of Ink

A selection of Italian paintings highlight the sophistication and European flair of Cafe ink! in a new campaign for the Denver bar and cafe by Cultivator Advertising & Design.

The work includes print (which broke recently in Westword), outdoor posters and magnetized 4- by 5-inch sheets that will appear throughout Denver on light poles and parking meters, among other metal surfaces.

One ad shows an elegant woman’s head (from Antonio del Pollaiolo’s Portrait of a Girl) with the copy, “Get that sophisticated Italian feeling. Without spending a fortune on Prada.” Another features Cariani’s The Bandsmen, showing a man and woman with musical instruments; copy reads, “Now you actually have somewhere to take that $4,000 Italian scooter.”

The work aims to convey the cafe’s European sensibilities in a “hip and urban” way, said Tim Abare, co-creative director at the Boulder, Colo., shop. He noted that the agency scrutinized various paintings in order to find the right ones for the ads. “They … reference back to [the client’s] dedication to quality and excellence,” he said.

Cafe ink! is a division of ink! Coffee in Aspen, Colo.