Portrait: People Ideas & Culture

After beating out bigger rivals to win Mohegan Sun, this shop has added work for Match, Ask.com

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Specs
Who Doug Raboy (l.), partner; Domenico Vitale, founder 
What Creative agency
Where PI&C, New York




Domenico Vitale likes to keep a lean shop. Launched by the former Lowe strategist in January 2009, People Ideas & Culture survived the economic downturn by using outside production partners to serve its clients. Three years later, the agency is plugging away on centerpiece account Mohegan Sun and churning out projects for clients like Ask.com and AOL. Creative Doug Raboy joined as a partner last summer, bringing a long working relationship with Match.com.

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