Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath
What Design company
Where Brooklyn offices
Hush not only heightened the competition on the court at this year’s U.S. Open, it gave Ogilvy & Mather client IBM a competitive edge in showing what it can do with predictive analytics technology and data. Using a 15-foot screen, the design shop created an interactive experience using seven years of grand-slam data to help analyze real-time strategies that players needed to defeat their opponents. It was also a lot of fun: Tennis fans could virtually whack tennis balls, see a geo-tagged Twitter feed that responded to tweets at the Open, check the arrival of the No. 7 train, or order a Spicy Tuna Roll from the food court.