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The IBM ThinkPad uses it. So does the Palm personal digital assistant. Now it’s up to Porter Novelli to tell the world just what Bluetooth wireless technology can do.
Following a review, the Omnicom shop has won the global PR business of the Bluetooth Special Interest Group, an association that includes IBM, Microsoft, Ericsson, Nokia, 3Com and Intel. The technology—named after a famous Viking by its Scandinavian developers—allows cell phones, PDAs, PCs and other devices with Bluetooth chips to communicate with each other over short distances.
The Overland, Kan.,
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