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Porsche Cars North America has added Minneapolis-based Solve to its agency roster. Cramer-Krasselt and Omnicom Media Group, a division within OMD, in Chicago will continue to work on the brand's creative and media business, respectively.
Solve will focus on revamping the brand experience, working to make it more intimate and engaging, according to John Colasanti, CEO of Solve. This scope of work is new for Porsche; there was no incumbent agency handling it prior to the search.
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