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CHICAGO The Richards Group attempts to reinvigorate the image of pork in its first work for the National Pork Board in a campaign that tells consumers, “Don’t be blah.”
The independent Dallas agency’s work pokes fun at families using the same recipes over and over again, instead encouraging them to try a new dish featuring pork. While ads maintain the longtime line, “Pork. The other white meat,” the campaign introduces “Don’t be blah” as a tag.
The
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