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One-fifth of the U.S. population has played a social game over the past three months, according to a new report issued by industry researcher The NPD Group.
That translates to 56.8 million U.S. consumers — and a whole lot of updates on FarmVille and Mafia Wars.
Notably, this audience does not necessarily match up with the PlayStation and Xbox crowd.
According to NPD, a significant portion of social gamers — 35 percent — are new to gaming.
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