Popeyes Seeks Successor to Hill, Holliday

ATLANTA Popeyes Chicken & Biscuits has hired a consultant to oversee a review for its $20-million-plus corporate account after splitting with Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, the client confirmed.

Tom Whitley, vice president of advertising and promotions for the chain, a division of Atlanta-based AFC Enterprises, said Sherry Treco-Jones with consultancy Agency I.D. will oversee the review process. Agency I.D. is also located in Atlanta.

“Treco-Jones has worked with us on several regional agency processes,” said Whitley. “We have a high level of confidence based on that experience.”

The fast food eatery will consider shops in the Eastern and Central time zones, said Whitley. “We’re looking for agencies with QSR and food and franchise experience, but not necessarily all three.”

National creative chores and media buying are up for grabs, he said.

Agencies will need to be capable of handling production loads for franchises nationwide and whose creative bent is in broadcast, he said.

Popeyes parted ways with Hill, Holliday’s New York office following the departure of several key players on the account including a creative director, copywriter and account supervisor, Whitley said. Though he declined to name them, he said the agencies they joined all have conflicts in the fast-food arena. Hill, Holliday could not immediately be reached.

Popeye’s spent $22 million in measured media last year, according to TNS Media Intelligence/CMR. Whitley said the budget is likely to increase next year.

A selection is expected by end of summer for a campaign launch in early 2004.