Popeyes Issues RFP

Popeyes Chicken and Biscuits is looking for an agency to handle 20 co-op markets in the South and Midwest, according to a request for proposals sent to shops last week.

The agency search coincides with the hiring of a new regional marketing manager this week, who will report to Sue Harwell, vice president of field marketing at the Atlanta-based fast-food chain. The review is being managed internally.

The media budget for the marketing areas in question amounts to more than $5 million. The assignment will include some creative work (primarily regionalization of national advertising), as well as market planning and media buying for 195 stores.

Adamson in St. Louis had previously handled Texas markets other than Dallas and Houston, and Midwest territories including Kansas City, Omaha, Neb., and Colorado Springs, Colo. The agency resigned the business Aug. 3 to take on new client Hardees, which was deemed a conflict. McCann-Erickson in Dallas currently handles a number of the markets up for grabs in the Southeast.

McCann officials were not available to comment last week on their participation in the current review. Popeyes representatives were also not available for comment.

Hill, Holliday, Connors, Cosmopulos in New York handles national advertising for Popeyes.

Popeyes is part of AFC Enterprises, which owns or franchises more than 3,000 Church’s Chicken, Popeyes Chicken and Biscuits, Cajun Kitchen and Cajun Cafe restaurants worldwide.