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Popeyes Chicken and Biscuits is looking for an agency to handle 20 co-op markets in the South and Midwest, according to a request for proposals sent to shops last week.
The agency search coincides with the hiring of a new regional marketing manager this week, who will report to Sue Harwell, vice president of field marketing at the Atlanta-based fast-food chain. The review is being managed internally.
The media budget for the marketing areas in question amounts to more than $5 million.
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