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BOSTON The Pop Warner Little Scholars youth football organization has chosen Conover Tuttle Pace for public relations chores.
The independent agency in Lynnfield, Mass., will work with Langhorne, Pa.-based Pop Warner on a number of the organization’s key initiatives, including Pop Warner’s scholastic program and annual All-American Scholar Awards events and the Pop Warner Super Bowl, as well as its national cheerleading and dance championships.
The agency will also work with Pop Warner to develop strategic communications and grassroots initiatives that will promote participation in youth football and cheerleading while emphasizing the importance of academics and community service.
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