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The Martin Agency’s second campaign for Vanilla Coke casts actor Chazz Palminteri with American Idol critic Simon Cowell in one spot and hip-hop singer Missy Elliott in another.
The commercials bring the actor back as a tough guy who, with sinister sidekick Jimmy, appears to coerce endorsements from the celebrities as part of his marketing plan for the drink.
In one 30-second spot that breaks tomorrow on Fox’s American Idol, Palminteri asks Cowell for his opinion of Vanilla Coke.
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