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If there’s any brand that ought to know how to market an ostentatious set of wheels, it’s Mercedes-Benz, which, incidentally, is making its ad debut in the Super Bowl this year. Back in 2002, parent company Daimler AG put the likes of Rolls-Royce and Bentley on notice when it pulled the tarp off the new Maybach. The luxury German nameplate hadn’t been seen for 60 years, but Daimler figured the timing was right for a comeback.
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