Pool Is Latest Exec to Reject Unbundling

MindShare president of operations Jean Pool left the WPP Group shop last week to join Interpublic Group’s Universal McCann as evp/director of operations because she is disenchanted with unbundled media, she said. It’s an opinion increasingly voiced by media executives—and the dissatisfaction has benefited UM the most.

“I prefer media not being so drastically separated from ad agencies,” said Pool, 54, who spent the bulk of her career—25 years—bundled at J. Wal ter Thompson before moving to MindShare two years ago.

While it is hard to quantify the anti-unbun dling backlash, UM is using its link to sibling McCann-Erickson as a selling point.