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DETROIT Craig Bierley is the new marketing director of Pontiac, replacing Mark-Hans Richer, whose departure was announced earlier this week.
Published reports have Richer headed for Harley-Davidson, although a Harley representative declined to confirm such accounts.
Bierley comes from General Motors’ GMC unit, where he was product director and truck marketing manager.
He has had the unenviable job of defending GMC’s large truck line as gas prices have increased over the past two years. But he has also enjoyed the success of the GMC Acadia CUV, which came out earlier this year.
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