Three out of four TV spots for GM’s 2004 Pontiac Grand Prix will debut during the Final Four round of the NCAA men’s basketball tournament on April 5. The spots, by Chemistri in Troy, Mich., build on the “Fuel for the soul” theme, said a client exec. Two are 30 seconds long, and a 60-second spot will also run in movie theaters this summer. Print ads break in April issues of ESPN, People and Time, among others.
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