Pollak's Powertel Run Ends

Powertel has discontinued its relationship with Pollak Levitt & Nel Advertising, choosing Martin/Williams Advertising to handle its $25-30 million account after a six-week review.
Client officials said the Minneapolis shop’s overall approach to brand building while managing a large retail account helped it land the the wireless telecom’s business over the Atlanta incumbent and Carmichael Lynch, also in Minneapolis.
“We have to balance building a brand with [selling] the promotions that are going on on the retail side,” said Mike Bashaw, Powertel’s vice president of marketing and product development.