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The radio industry is ratcheting up its push to get radio receivers into cell phones and other devices with new research showing that three out of four cell phone owners pay extra for a radio-capable device. According to a study conducted by Harris Interactive for the National Association of Broadcasters, 76 percent of cell phone owners would pay a one-time fee of 30 cents to gain access to their local radio stations on mobile phones.
The feature would be attractive to all ages, with two-thirds of adults and 71 percent of 18 to 34 year olds saying they would listen to local radio stations if a radio receiver was built-in to their cell phones.
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