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Client Is Shopping A Global Assignment
BOSTON–Its sales flagging, Polaroid Corp. is soliciting global branding strategies on its $130 million global ad account from its lead shops and also may look beyond its roster, sources said.
The Cambridge, Mass.-based client heard presentations on how Polaroid can take a global approach from U.S. agency Goodby, Silverstein & Partners, San Francisco, and Bartle Bogle Hegarty, London, which handles the client in Europe, said Alison Corcoran, Polaroid’s vice president of marketing.
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