Polaroid Designer Joins Devine

Jon Craine, former worldwide director of design for Polaroid Corp., has joined Devine & Pearson as managing director of the corporate identity and design group, a new post.
Craine began his career as an art director at Compton Advertising in New York, where he worked on the IBM account. He then spent 10 years as an art director at the computer maker before joining Polaroid, where he has been for the past 10 years. Craine designed Polaroid’s current logo.
“I’ve always had a lot of respect for [Devine & Pearson],” Craine said. “I’ve known Hugh [Devine] for a long time and think they do great advertising work that’s concept-oriented rather than decoration.”
Said agency chief executive officer Hugh Devine, “We got to a point where we needed to bring in someone to really focus on design, not just graphic design, but corporate identity and global branding. The importance of the design has grown, and we needed someone to shepherd that.”
Craine is reworking Devine & Pearson’s corporate identity and will eventually address the design group’s staffing needs and new business prospects.
The Quincy, Mass.-based agency, which reported billings of $28 million in 1997, currently has six designers, Devine said.