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Polaris Industries last week named Minneapolis agency Martin/Williams as agency of record for its $3-5 million personal watercraft and snowmobile account after a two-month review.
M/W bested fellow finalist Clarity Coverdale Fury, also in Minneapolis. The business includes creative development, production, media placement and collateral design.
Carmichael Lynch, the 15-year incumbent on the account, participated in the review but was eliminated before the final round. The other semifinalists were Colle & McVoy, Kerker Marketing Communications and Peterson Milla Hooks, all in Minneapolis.
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