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By Joan Voight
SAN FRANCISCO–Blazing Paradigm attempts to show business professionals why they might want to use an Internet news service at work in a humorous new television campaign. The ads are the first broadcast work for client PointCast, a Cupertino, Calif.-based pioneer in the field of on-line news services that are broadcast directly to a user’s computer screen.
The San Francisco agency conceived, directed and produced two television commercials that broke last weekend on CNN and other cable news programs.
‘PointCast is a consumer-oriented product that is used in the workplace,’ said agency principal Sam Pond.
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