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TV PSAs that focus on messages unrelated to Sept. 11 issues can still be relevant and timely in today’s environment.
That’s one of the findings from a new survey of PSA directors at 75 TV stations nationwide, done by TAP Research for PlowShare Group.
The study, conducted by phone from Oct. 23 through Nov. 5, showed that only 3 percent of respondents said they are airing PSAs focused exclusively on Sept. 11-related disaster relief. While 47 percent of those surveyed said PSA content on their stations deals “somewhat” with Sept.
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