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DALLAS The Point Group was a multiple winner at the recent 2004 Aster Awards, a national program that recognizes excellence in healthcare marketing, the shop said.
The Dallas agency received three Asters for its work with local Presbyterian Hospital System. Winning entries included a silver award in the total advertising campaign category for the hospital’s “Ouch” effort, a silver award for a series of magazine ads and a merit award for a single print ad.
The “Ouch” campaign features a man riding his off-road bike.
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