Pohly Restructures, Expands Staff

BOSTON Specialty communications company Pohly & Partners is restructuring, a move that includes new hires and a name change to the Pohly Co.

“We have a nine-year track record of providing custom publishing and marketing services to leading companies, and we have an experienced, successful senior team,” said Diana Pohly, company president, in a statement. “Our business model is proven, having returned profits each of those years, except for the first year of operation as Pohly & Partners. This is the perfect time to implement an aggressive but realistic growth plan.”

The Boston-based company also has made some senior-level hires including Tom Cunningham as general manager and vice president of development for the custom publishing group. Previously, Cunningham was partner and director of business development at Connelly Partners in Boston.

Bill Pryor has joined Pohly as general manager and vp of development for the media sales group. Additionally, Bill Beardslee has been hired as chief marketing officer.

The company has restructured into five business units: custom publishing, media sales, communications consulting and market research, design communications and Fuel Publishing. Fuel Publishing is an outgrowth of Fuel, Pohly’s newsletter, which is distributed to over 10,000 marketing professionals. Fuel Publishing will develop additional newsletter products and services.

“Our relationship with Pohly has always been about growth,” said Ned Walker, Continental Airlines’ senior vice president of worldwide corporate communications, and a client of Pohly for over 10 years. “Diana and her team have demonstrated a consistent ability over the years to develop and enhance our most important customer communication programs.”