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BOSTON Pohly & Partners is relaunching the in-flight magazine of Continental Airlines.
Published by the Boston-based specialty marketing company for 10 years, the revamped magazine will make its debut in February with a more colorful, contemporary look and feel.
The goal is “to inject a little more fun and flair, a little more boldness into the publication,” said Michael Butler, the magazine’s editor, in a statement. “The new magazine gives a little bit of something for everyone,” such as short pieces about style, cuisine, shopping and entertainment, mixed in with some longer travel narratives.
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