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Citron’s Pay Phone Ads the Core of New Campaign
SAN FRANCISCO–In its first ad campaign for the Pocketmail e-mail service, Citron Haligman Bedecarre opted to use media placement as well as creative content to get its message across.
“Since this service means you can get your e-mail from any phone, we decided to put ads on pay phone booths to make our point,” said agency president Kirk Citron.
Marketed by Santa Clara, Calif.-based Pocket Science, Pocketmail is a $10-a-month service that allows users to send and retrieve e-mail from an ordinary telephone with the aid of a $100 pocket-sized device available at major office supply chains.
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