PMH Looking to Turn Up the NetRadio

Count Peterson Milla Hooks among those who have entered the rapidly growing dot-com club.
NetRadio.com, a 4-year-old Internet site fashioned as an online radio station, has turned to the $20 million Minneapolis agency to develop its first national advertising campaign.
The Internet company, also based in Minneapolis, tapped PMH after a review involving several undisclosed local agencies.
Minneapolis-based Haworth Marketing and Media handles media buying and planning.
Billings for the account were not disclosed. However, NetRadio plans to raise $35 million in an initial public offering later this year [Adweek, May 31].