Pledge of Allegiance

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Say you’re walking around in a foreign country, you’re hungry, and you’ve got the equivalent of a few dollars in your pocket. You’re tired and don’t feel like tackling a foreign menu and ordering something you might not like. Suddenly, in the distance, you see the Golden Arches. You never eat at McDonald’s at home, but suddenly it looks pretty good. Why is that? Is it because you feel loyalty to McDonald’s?

Marketing consultants tout Latino brand loyalty as a truism.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in