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Entertainment “takes over” an urban neighborhood in a PlayStation 3 spot from Deutsch in Los Angeles. The ad is all about the effects, keeping viewers trained to the video graphics and movie scenes as they come to life and literally invade a cityscape with the action. It all begins when a guy walking down a city street inexplicably stops to doodle on the side of a building. As he starts to draw an image, it becomes animated and grows to fill the wall with graphics from a video game.
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