Playskool Launches ‘Kids of Color’ Campaign

CHICAGO – Rhode Island-based Playskool introduced a new print ad campaign for its new Kids of Color line of baby toys. Unveiled this summer, Kids of Color is a new line of soft infant products developed to reflect cultural diversity. The print ad, which carries the tagline, ‘Pride & Joy,’ features a father and his son, who is hugging one of the Kids of Color dolls. The ad is running in November and December issues of African-American consumer magazines. Burrell Communications, Chicago, handles.
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