Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Geovision Seeks Authenticity In Ads Urging Latino Youth To Abstain From Sex, Cigarettes
BOSTON–In separate youth-oriented campaigns for the Massachusetts Department of Public Health–one dealing with abstinence from premarital sex and another with smoking–Geovision seeks to avoid cliches and boost credibility by featuring members of the state’s Hispanic community.
A 30-second TV spot promoting abstinence to 9-13-year-olds shows a group of Latino kids playing a board game. “Having sex can be like rolling dice. Anything can happen,” the voiceover says.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in