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As April Fool’s pranks go it was pretty tame. But if nothing else, it did make for some interesting ads.
At high-profile locations in Los Angeles, New York and Chicago, billboards featuring the Major League Baseball logo were installed upside down on April 1. The red, white and blue ads stayed like that for 24 hours; then they were flipped around.
The goal was to publicize RealNetwork’s new Web service that enables fans to tune into a radio broadcast of any baseball game for a fee of about $4.95
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