'Player-Gen' Spot Slated for Super Bowl

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NEW YORK National Football League players are going head-to-head off the field, vying for their story to be selected to appear as a Super Bowl XLII television commercial.

To promote the upcoming Super Bowl, the NFL has created a player-generated campaign, “The Superad: Who wants it more?” succeeding last year’s strategy of consumer-generated commercials.

The game will air Feb. 3 on Fox.

The idea for the campaign arose from the league’s “This is the NFL” ad campaign released earlier this year, showing candid moments of several players.





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