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NEW YORK GM Planworks, a unit of Publicis Groupe’s Starcom MediaVest Group, has become the latest agency to appoint an executive to oversee buying across all media platforms with the promotion of Mike Rosen to the new position of president of investment and activation.
In a related move, the shop advanced Mary Carpenter to the new post of president, strategy and operations. In that role, Carpenter will oversee planning for all General Motors divisions.
Both executives report to Planworks chief executive Dennis Donlin.
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