Planters "Holiday Party"

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He speaks! Yes, if you haven’t already heard, the 94-year-old monocle-and-top-hat-wearing Mr. Peanut is sporting a new look and a star’s voice. After nearly a century selling Planters peanuts as a silent cartoon character, the icon has been revamped with stylish stop-motion and the voice of actor Robert Downey Jr. The first spot in a new campaign from TBWA unit Being takes viewers to the Planters holiday party, where Mr. Peanut talks about what makes a successful holiday celebration.

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