It used to be that a Bic lighter was raised at live concerts to signify audience approval. Today, for better or worse, it’s more likely to be a smartphone.
Whatever your rock ‘n’ roll high-five beacon of choice, point it this week in the direction of U.K.’s classic rock radio station Planet Rock, which has boldly chosen to extended its brand with a print magazine created in partnership with Bauer Media. Issue #1 features an embossed foil cover and 17-page cover story about the band Motörhead, in honor of the 40th anniversary of the group’s 1977 debut album.
It’s rare these days to be able to relay print-production specifics. From a report in PrintWeek:
The first magazine was created using the combined prowess of three companies, Wyndeham Roche, Colour Five and Celloglas. Print finisher Celloglas has worked in the past on other Bauer titles, including Empire and Q.
Text pages were printed at Wyndeham Roche’s Cornwall site before being shipped to Celloglas’ Theale, Reading site where the Mirri board for the cover was fashioned. Mirri Board was laminated with silver laminate and shipped to Perivale, London-based Colour Five’s headquarters, who printed the cover using a five-colour Heidelberg Speedmaster CD 102 UV press with white opaque option.
Celloglas sales director Steve Middleton said the instant drying nature of Colour Five’s UV press speeded up the process. The magazines were then returned to Cellogas’ Leicester site for embossing, using a B1 SBL foil-blocking machine for multi-level embossing, before being bound and returned to Bauer.
How do like them print apples? Other features in Issue #1 include interviews with Steven Tyler and guitarist “Fast” Eddie Clarke.