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BOSTON Healthcare technology services provider TriZetto Group has named PJA for advertising services, including media planning and buying, following a review.
PJA will develop a new brand platform and positioning for TriZetto, along with a relationship marketing program and both print and online marketing support.
TriZetto in Newport Beach, Calif., provides products designed to improve the revenue growth and quality of care offered by national and regional health insurance plans. The company has done scant advertising of late, but spent about $150,000 in domestic measured media in 2005, per TNS Media Intelligence.
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