PJA Preps Image Boost for Radiant Systems

Philip Johnson Associates is preparing to break a national campaign for Radiant Systems, a pro-vider of office productivity software.

Print ads breaking in fall and winter trade magazines take the form of testimonials. The agency in Cambridge, Mass., is also redesigning the Atlanta-based client’s Web site and creating marketing support materials.

One execution showcases Gal-yan’s Trading Company. A photograph depicts the showroom floor and a field manager communicating via a handheld device. Copy explains how the Indianapolis-based outdoor clothier controls labor costs and improves customer service by using devices empowered by the client’s software: “Radiant’s Web-based solution gives Galyan’s the power to automate labor scheduling by matching customer demand with employee capabilities and preferences.”

Media spending will amount to $500,000-1 million, according to agency partner Mike O’Toole.