Pizza Work To Fatten Bozell Staff

Bozell Worldwide is expected to keep the “Pizza! Pizza!” tagline and Roman cartoon character in work for new client Little Caesars, an account that will lead to an agencywide hiring.
Bozell’s Southfield, Mich., office won the $40 million Little Caesars business, besting Grey Advertising, New York, and the team of McCann-Erickson and Kolon, Bittker & Desmond, both in Troy, Mich. Incumbent Cliff Freeman and Partners, New York, chose not to defend the business when it was placed in review in late February.