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Here we go again.
Less than four years after hiring The Martin Agency as its lead creative shop, the pizza chain is reviewing its creative business again.
Martin, an Interpublic Group shop based in Richmond, Va., plans to defend, an agency representative said. Select Resources International in Santa Monica, Calif. is managing the process.
Pizza Hut's media spending approached $245 million last year, up from nearly $235 million in 2011, according to Nielsen. Those figures don't include online spending.
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