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Pitney Bowes has expanded its relationship with DigitasLBi in New York following a search to include its global media business, according to a representative for the company, who declined to provide more information.
The shop will partner with fellow Publicis Groupe agency Starcom to develop and execute the company's media strategy across 12 markets. The Stamford, Conn.-based company tapped the agency for its digital strategy earlier this year in an effort to reposition the brand to be part of the digital commerce market.
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