Pitching Baby Boomers on Planning Their Sendoffs

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As the baby boomer generation grows older and begins to plan their parents’ funerals, the funeral industry is starting two marketing campaigns that aim to get boomers to pre-plan their own sendoffs as well.

While print and outdoor have been the traditional media for funeral-home work, Peter A. Mayer Advertising launches a TV effort Nov. 10 for the central region division of Stewart Enterprises, which operates 450 homes in the U.S. and Puerto Rico.

Separately, the National Funeral Directors Association has distributed four print ads by Chicago-based Contact Points to its members – the NFDA’s first such effort.



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