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Global creative chores on Pirelli tires — returning to Young & Rubicam after 10 years — will be run out of the WPP Group shop’s Milan, Italy office.
Y&R reclaimed the business last month after a review involving five agencies, according to sources. Previously, Y&R handled the business between 1992 and 1999.
Most recently the account was at independent Wieden + Kennedy in Amsterdam, the Netherlands.
Wieden was among the agencies that participated in the review, said sources.
Annual
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