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Pinnacle Foods is poised to shift media duties to Publicis Groupe’s Optimedia after a review, according to sources. The selection is subject to agreement of final terms and the signing of a definitive contract. Talks are currently ongoing, per sources.
The client hopes to make an announcement in a of couple weeks about the selection, sources said.
Pinnacle spent $50 million on ads in 2009 and about $20 million through the first seven months of 2010, according to Nielsen.
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